...A New Paradigm in Advertising

The power of digital signage is such that it touches many facets of an organization. But one department that is always involved is Marketing. And we have spoken to many marketing people who have expressed different needs, and questions about how digital signage might help them.

There is an entirely new way that digital signage can help a company achieve its marketing goals, and it does not involve purchasing any equipment. There now exist several Digital Signage Networks that reach consumers and professionals in a wide variety of locations and situations outside the home. This is also known as "place based advertising". It is typically comprised of one or more plasma monitors installed throughout a chain of stores or public spaces, or a large format digital sign that reaches huge numbers of people via a critical location. Marketers can target specific demographic groups, in specific geographic regions, at specific times of day.

This medium has been shown to generate up to twice the average recall over TV and other media. It is also highly effective in driving actual sales at retail, new product trials and promotional programs. And in many cases, it reaches audiences that are proving harder and harder to reach through conventional ad media (TV, print, radio etc.).

Net Meet Street, wanting to bring the most value possible via its relationship with the Marketing Department, represents many of the leading such networks, and can work with any advertiser to plan a campaign that will usually involve some level of category exclusivity.

"Placed Based Advertising" with Net Meet Street's
Digital Signage Network
Click here for a pdf sheet with more detail on the following properties:

NATIONAL PROPERTIES

Name: Video Store Channel # Gross Impressions/Mo.: 12 million

Name: Fantasy Sports Channel # Gross Impressions/Mo.: 2.5 million

REGIONAL PROPERTIES

Name: Port Authority LED Board # Gross Impressions/Mo.:39 million

Name: Gowanus LED Board # Gross Impressions/Mo.: 6 million

Name: NJ Path Channel # Gross Impressions/Mo.: 6 million

Name: South Street Seaport Channel # Gross Impressions/Mo.: 1 million